I was responsible for all of the UI in The Culling and drove the look for the game's branding as a whole. 

 

The Culling's UI features camera transitions and interactive prompts. I designed the concepts, icons, typography, layout, UI, UX, etc. I also assembled and made prototypes for the majority of the front end including play menus, perks, airdrops, in-game store, main menus, prompts, HUD, and more.

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My role in developing The Culling's brand identity included logo design, website design, trailers, screenshots, wallpapers, and social media marketing materials.